Edelman's Brooks Miller breaks down the Creator Trust Score — the agency's vetting protocol for evaluating creators and their affiliates. Because in creator marketing, you really are who you hang out with. She explains why podcast co-hosts, partners, and frequent collaborators all factor into a creator's reputation and risk profile, and why Edelman goes ten years deep on every vet.
Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG.