The more automated the world gets, the more people will crave what can't be automated.
Chad Hickey, CEO and Co-Founder of Givsly, tells Genuin Connections host Matt Wurst why human connection is on track to become the defining scarcity of the next decade. In a world where people question every headline and scroll past everything that feels manufactured, the brands and platforms that show up with genuine humanity won't just stand out — they'll be the ones people actually trust.
In this clip:
Why human connection will be more valuable — and more rare — in the years ahead
How the erosion of trust in media is accelerating this shift
What it means for brands trying to build something that lasts