The creator economy is worth $250 billion — but what does that number actually mean for the individual creator trying to build a sustainable business? In this clip from Genuin Connections, Sean Atkins reframes the entire conversation: "creator" isn't just a YouTube personality. It's a lawyer using Instagram for marketing. It's a challenger brand in the cement industry. Creator thinking is infiltrating every industry — and the businesses that don't see it coming are the ones that will get disrupted by it. The opportunity is bigger than most people realize, but so is the need to think about it differently.
Essential listening for brands, creators, and anyone building in the attention economy.
🎙️ Genuin Connections explores the convergence of community, content, creativity, commerce, and the future of media and marketing.