In this clip from Genuin Connections, recorded live at POSSIBLE 2026 in the Genuin Suite at the Fontainebleau in Miami Beach, Ashan Khan, Head of Global Agency Partnerships at Uber Advertising, explains what makes Uber's commerce media offering different from every other retail media network promise brands have heard. Host Matt Wurst, CMO of Genuin, presses Ashan on the trove of first-party data Uber sits on — where riders are going, what they're eating, where they're ordering from, and how it all connects. Ashan unpacks how the combination of mobility data (the rider app, the Black app) and Uber Eats purchase behavior gives CPG and QSR brands a complete ecosystem to drive awareness, target the right audiences, and convert across multiple touchpoints — whether that's driving consumers to a brand's app, to a store, or back into Uber Eats for purchase. A sharp look at why commerce media value depends on the breadth of behavioral signal

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In this clip from Genuin Connections, recorded live at POSSIBLE 2026 in the Genuin Suite at the Fontainebleau in Miami Beach, Ashan Khan, Head of Global Agency Partnerships at Uber Advertising, explains what makes Uber's commerce media offering different from every other retail media network promise brands have heard. Host Matt Wurst, CMO of Genuin, presses Ashan on the trove of first-party data Uber sits on — where riders are going, what they're eating, where they're ordering from, and how it all connects. Ashan unpacks how the combination of mobility data (the rider app, the Black app) and Uber Eats purchase behavior gives CPG and QSR brands a complete ecosystem to drive awareness, target the right audiences, and convert across multiple touchpoints — whether that's driving consumers to a brand's app, to a store, or back into Uber Eats for purchase. A sharp look at why commerce media value depends on the breadth of behavioral signal — not just transactional data.